notes from the studio
musings, brand talk and honest business advice for creatives, from a creative who's been in the thick of it too.
why I turned down a paying client (and what it taught me)
I turned down a paying client and it taught me more about aligned work than any yes ever has. Here's what saying no did for my business, and might do for yours.
steal these three lessons from my first year
Three honest lessons from my first year in business, on celebrating the small wins, knowing when to pivot, and finding the whimsy in your everyday.
the hidden cost of your diy brand
Your brand might be "good enough" to get by. But if creating content feels like a chore and your dream clients aren't biting, it might be time to look at what DIY is actually costing you.